I had the pleasure of interviewing Reese Benton, the founder and owner of Posh Green Delivery — a boutique cannabis delivery service, based in San Francisco. Reese is the first woman of color in the city to own a licensed cannabis business and has been a key voice leading the charge for social justice in the cannabis sector. Believe it or not, she built this business alone; No team, no investors — just her and her determination! She is a professional hair stylist who had the business savvy to add cannabis delivery to her on-demand services and is ready to take the cannabis industry by storm!
Thank you so much for doing this with us! What is your “backstory”? How did you first get into this business or get interested in the business?
You’re welcome! Thank you for having me. Well, I have an intimate history with the war on drugs — having lost my parents to it. Also, being a patient myself — I’ve experienced the stigma that cannabis consumption comes with, first hand. After moving back to California from Atlanta, I had tried out a few delivery platforms, which made me think about starting my own. My goal was to create a brand that would end 420 shame, while offering premium products to consumers. My core focus was that the selection should only be the best. I always say, “If it’s not good enough for me it’s not good enough for my clients.” Combined with excellent customer service, I’ve found that this formula is a winner!
Can you share the funniest or most interesting story that happened to you since you started your company?
Yes! So, what happens is that since I’m a stylist by trade, and I do all my deliveries myself, I’ve had a few patients crushing on me. I have a feeling that some of them order just to get a peek!
What do you think makes your company stand out? Can you share a story?
Posh Green stands out because of the passion that went behind creating it. The fact that I am 100% owner, a woman and of color, make it even more unique. Not to forget to mention, Posh Green is one of three delivery services in San Francisco that received the legal license, out of the 60 plus deliveries that were operating in the area. And all of this was achieved with no team, no lawyer — just hard work, determination and God.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
This might sound like humble brag, but while that statement is normally true, my story is a little different. I built Posh Green from the ground up and like Cardi B said, “I slaved for this had to drop down to God I prayed for this.” I am also excited about my recent partnership with CannaRoyalty, a leading North American cannabis consumer product company and believe that this relationship will take my company to the next level.
Are you working on any exciting projects now?
Yes! The Posh Green business model focuses on making the most innovative and premium products in the regulated market available to cannabis connoisseurs and local high-end clientele. I am currently meeting with investors to identify potential opportunities to work together and combine my industry knowledge with their expertise. I am particularly excited to work with CannaRoyalty to scale-up my business in California.
Can you share 3 things that most excite you about the Cannabis industry? Can you share 3 things that most concern you?
What excites me most about the cannabis industry now are, the growth potential for distribution and delivery services such as Posh Green, the opportunity for women to push through and of course, the shifting attitudes towards cannabis.
The one thing that concerns me about the industry is how the government plans to use the substantial tax revenues that will be generated from the legal cannabis market, and whether any community-related initiatives will be started.
Can you share your top “5 things you need to know in order to succeed in the Cannabis industry”? Please share a story or example for each.
The top five things on my list are — determination, a hustler’s spirit, faith, confidence with a fearless attitude and of course, connections. This business is like no other, so determination and confidence are key — they are what carried Posh Green through it’s initial months. I emphasize on a hustler’s spirit because just like it any other businesses not all days are good — and when you have losses, you just have to keep going. I am a huge believer in the power of faith. God has a plan and if you have faith, your journey gets easier. The fearless attitude is needed to break through an industry that is majorly male and stigmatised.
In our experience when people are passionate about what they do they are more successful. Where does your cannabis passion come from?
Before getting into the beauty industry, I was a part of the healthcare industry — so making people feel their best is something I’m an expert at, and it brings me immense joy. That is where I draw my passion from and I’ve grown from there. When I began listening to my patients and hearing their stories, I could see how much of a difference cannabis was making in their lives. This motivated me even more and has made my vision for Posh Green clearer.
Where do you see your business going in the next 5 years? Where do you see the cannabis industry going in the next 5 years?
I see Posh Green as a national brand in the US, with visibility and recall as a premium cannabis delivery service. Being a professional stylist, I also envision fashion and cannabis tag-teaming. A lot of cannabis users are in the fashion industry so it makes sense! I think we’re already seeing trends of cannabis entering the beverages industry; I think a lot of restaurateurs and winemakers will also get in to the business — so the sky is the limit!
Are you able to identify any rising stars at your company or in your industry that people need to keep an eye on?
There are a lot of intelligent people in this industry, and almost every day I hear or read about someone making a difference. But for now, my focus is entirely on myself and Posh Green!
What growth sectors should most people be paying attention to that they might not be currently?
In my opinion, the CBD sector is one that people should pay close attention to. Given that it is legal federally, and very popular, I see huge potential for brands to grow.
Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this. :-)
If I could have lunch right now with any celebrity, it would be Shaunie O’Neal! She is really business savvy and a real inspiration — I think we would make a formidable team together! Also, I have always admired Warren Buffett for his business acumen. It would be an honor to meet him and gain some insights on how to take Posh Green to the next level!